Marketing Implementation

Good marketing strategies, marketing skills, and innovativeness are essential components in implementing a marketing plan. In essence, marketing is a social activity that incorporates the satisfaction of customer needs and wants, and is a wholesome activity with organizational outlook, focusing on future and anticipated needs. Marketing incorporates issues such as corporate social responsibility, which determines the way businesses evaluate the impact of their activities on the society.Advertising We will write a custom essay sample on Marketing Implementation specifically for you for only $16.05 $11/page Learn More In view of all these, effective Marketing implementation calls upon an effective marketing plan. Philip, Armstrong, Wong and Saunders (2008) define marketing as â€Å"an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return†. In a ddition, â€Å"Marketing is the process by which companies determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development† (Philip, Armstrong, Wong and Saunders ,2008). By incorporating an effective marketing plan, the management team of coco bongo has to draw up a marketing strategy including clear identification of the actual activities to undertake to achieve their objectives as determined by (Nichols 1993). Thus, the marketing process To effectively implement the marketing plan for coco bongo, the marketers have to draw up a marketing plan incorporating the actual actions to be undertaken by the marketing team to achieve the objectives of the coco bongo nightclub. The marketing process and marketing mix could play key roles. Marketing organization The planned implementation envisaged a marketing organization. This was the framework for organized marketing activities, the business organization a nd its core management structures and the relationship between the management and its employees. There were effective communication channels within the organization and best business practices were core in the organization. Activities The core objectives of the coco bongo club included profit generation, a wider customer base, customer royalty, market penetration, brand royalty, and gaining a completive edge on other entertainment joints in the London market. The brand name of the club was synonymous with customer satisfaction.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main product for this club is entertainment. However, as a new venture, the management of the club had to embark on promotional activities, as a marketing strategy to impress upon the customers its existence and the services it had to offer. Coco bongo is unique in the kind of product offerings. Thus, it was of impo rtance for the club to embed promotional activities to impress upon the mind of the market on the value derived from its activities. Inclusive in the marketing and promotional activities lots of sideshows to attract customers as promotional offers, acrobatic shows, and dancing incorporating professional dancers. Nichols (1993) concludes that the marketing concept of direct selling has a host of benefits. This will help the marketers identify customer needs on the level of entertainment; evaluate customer base and customer satisfaction. In addition, other activities could incorporate pricing. Pricing is an important concept in marketing and forms one of the 4p’s in marketing, i.e., product, price, promotion, and place (Nichols 1993). These marketing activities serve to inform the customers about the club, identify their customers, collect views about the club, and device ways of gaining a competitive edge in a competitive environment. The marketing concept and market planning are essential components in customer retention, realization of higher profit margins, and customer loyalty. Promotional activities should incorporate customer demographics and tailor making products for that market, customer oriented products, and envisage the 4p’s in marketing. The products here imply the type or form of entertainment. Other promotional activities important in implementing the marketing plan include direct marketing strategies (Nichols 1993). According to the case study, direct marketing includes professional dancing and many shows among other marketing mix activities. Importantly, critically focusing on the best customers leads to profit maximization. Response The survival of a business enterprise depends on its customer base, type of customers, customer loyalty, and product rating. A thorough analysis of these characteristics from the customer depends on information collected from the customers.Advertising We will write a custom essay sample on Market ing Implementation specifically for you for only $16.05 $11/page Learn More Thus, the management of bongo club devised methods for collecting customer response to enable management make vital decisions related to product improvement, innovation while constantly revising on its marketing strategies. Such method included collecting customer response by administering questionnaires, observations, and conducting other quantitative surveys and analysis of the responses. Timetable One of the indicators of a successful business is a timely implementation of its plans and strategies. By effectively addressing all these, the management of the club, in consultation with advertising agencies, hosting venues and other stakeholders drew up a timetable that addressed the needs of all stakeholders and an efficient implementation plan. Emotional needs of the customers were also addressed in the planned Implementation. According to the timeline for implementation, the busine ss was to be lounged in three weeks. Competitive Evaluation and Control Performance A business enterprise needs competitive evaluation to ascertain if it meets its objectives, such as customer loyalty, attitude of the customers to the presented products, customer needs and wants, the profitability of the business, and management expectations. This done, the management of the club undertook to define performance measures which acted as benchmark for evaluating the activities of the business in line with its objectives and goals. The objectives, as spelt by the business enterprise could remain both short term and long term. The performance standards included a survey of customers’ satisfaction, the impact of the business on the environment, profit generation, and evaluation of customer needs and wants. Customer satisfaction remains vital in determining the performance of the business. Standards Standards envisaged quality control measures, legal requirements, ethical and corpor ate issues. The commitment and efficient utilization of the human resources served as a basis for formulating standards for the club. Setting standards also called upon management to defined exactly what they wanted done and how. In addition, Megan (2007) asserts that standards applied on a range of issues including customer satisfaction, a wide customer base, retention customers, and profit maximization. Management expectations played a key role in identifying and setting standards. Other drivers to benchmarking included active member participations, innovativeness, collaboration between the management and team members, legal and political environment, and a monitoring criteria. Megan (2007) found out that hosts of benefits accrue because of setting performance standards. Neely (2002) adds that standard measures include the quality of entertainment, timeliness in starting and ending entertainment, and cost effectiveness of the business venture.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Monitoring Controls Business enterprises with good quality implementation strategies ought to envisage in their marketing and implementation strategies monitoring controls. Monitoring controls envisage a guideline on business performance evaluation. The management of the bongo club must embed in its managerial strategies issues such as weekly reviews of employees and management actions, there should be schedules on implementing and carrying out duties in the organization, continuous performance evaluation remains key on both employee and management levels. Meetings form an important component in decision-making and conflict resolutions. Meetings also form part of the way employees express their satisfaction or dissatisfactions over management actions. There should be frequent updates on the club’s activities and concerns. Varieties of benefits could result from the business when monitoring control measures remain effectively embedded in the system. These includes, energizing employees, inspiring them, resolving conflicts, increased employee activeness and productivity, enhanced communication within the business setting, and improved group dynamics. Target Market The target market forms an essential component in effective marketing. This target market identification enabled management and the whole business enterprise tailors its products to suit the market and remain competitive, profitable, and retains a wider customer base coupled with customer loyalty, asserts Baker (2008). Data on the demographic nature of the population obtained and studied well enabled the team to develop a marketing mix with appropriate marketing strategies for the appropriate market. This involved, analyzing similar business ventures to identify who their customers were, the occupation of new customers and how the timing could influence their activities, the location of the business, income levels of the groups, and essentially their entertainment needs. SWOT SWOT implies the st rengths, weaknesses, opportunities, and threats a business faces. The key strengths of the bongo club were its uniqueness in the market, the hosting venue in central London, providing easy accessibility to the venue from all quarters. In addition, the club’s financial health remained good with superior advertising methods used. Weaknesses identified included a new business environment, new cultural settings, time of entertainment and fear from customers over the new entertainment modalities. However, the scene unfolds issues where varieties of opportiunities abound. These include the uniqueness of the new venture, better administrative abilities, experienced employees, highly motivated workers assert Nichols (1993). The threats stemmed from other competitors and entrepreneurs who may innovatively use the idea to come up with a similar businesses, current business competitors, high prices, and environmental regulations. Works Cited Baker. Michael, The Strategic Marketing Plan Audit: University of Strathclyde, 2008 Neely. Andy, Business Performance Measurement–Theory and Practice, Cambridge University Press, Cambridge, 2000. Nichols, Jan Welborn-. â€Å"Marketing Basics† 1993. Web. Kotler, Philip, Armstrong, Gary, Wong, Veronica, and Saunders,. Principles of Marketing 5th ed. Pearson Prentice Hall, 2008. Megan, Tough. Setting Job Performance Standards. (2007). 6th March 2010. Publishing http://www.sideroad.com/Management/performance-standard.html This essay on Marketing Implementation was written and submitted by user MajorMapleleaf to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

50 Musical Terms Used in Nonmusical Senses

50 Musical Terms Used in Nonmusical Senses 50 Musical Terms Used in Nonmusical Senses 50 Musical Terms Used in Nonmusical Senses By Mark Nichol Have you noticed how many terms for musical phenomena have been adopted into general discourse? Sometimes it’s difficult to determine whether the musical term was later associated with a general definition, or whether the general usage came first, but take note of these musically derived or related words: 1. Ad lib (from ad libitum): an improvisation 2. Baroque: elaborate, extravagant, and/or flamboyant 3. Beat: a brief measure or pause 4. Cadence: a sequence or measure of rhythm 5. Choir: a group of people sharing beliefs or values (â€Å"preaching to the choir†) 6. Chord: the target of a stimulus (â€Å"strike a chord†) 7. Chorus: a unified response (â€Å"a chorus of approval†) 8. Coda: a conclusion 9. Conductor: someone who organizes an enterprise or scheme 10. Crescendo: a high point 11. Cue: a signal to start or do something or cause it to happen 12. Downbeat: pessimistic 13. Duet: an action undertaken by a union of two people 14. Encore: an additional performance or achievement 15. Ensemble: a group in which no one person stands out 16. Falsetto: an unnaturally high voice 17. Fanfare: celebratory attention 18. Finale: a concluding performance or act 19. Gig: a job or assignment 20. Impromptu: spontaneous, improvised 21. Interlude: a planned interruption or intervening period 22. Leitmotif: a recurring overarching idea 23. Maestro: an accomplished person 24. Medley: a series or other collection of ingredients or actions 25. Opera: extended to â€Å"soap opera,† the slang term for domestic radio and later television dramas (so called because detergent manufacturers often sponsored these programs aimed at homemakers) and â€Å"horse opera,† another name for westerns (plural of opus) 26. Opus: a major work 27. Orchestrate: to organize strategically, with a possible connotation of conniving or conspiracy 28. Overtone: a suggestion or connotation 29. Overture: an invitation or act of persuasion 30. Pitch: the nature of a sound based on its frequency, or a degree of interest (â€Å"fever pitch†) 31. Prelude: a preliminary to a main action 32. Prologue: an introduction 33. Reprise: a repeated performance 34. Requiem: a composition in any medium to honor the dead or a failed effort 35. Resonance: an evocation of feeling or sense 36. Rhapsodic: any overwrought or elaborate creative effort or speech (â€Å"waxing rhapsodic†) 37. Riff: a verbal performance, especially as in a fast and furious routine by a stand-up comedian; also refers to a brief witticism or to a variation, synonymous with the informal noun take 38. Rock: to be very impressive or pleasing (â€Å"That rocks!†), to inspire excitement (â€Å"The band rocked the concert hall†), or to flaunt an ostentatious style of clothing or coiffure (â€Å"She rocked her new boots†) 39. Serenade: an effort to persuade 40. Solo: alone 41. Staccato: a suggestion of speed rather than simply detached sounds (â€Å"staccato bursts of gunfire†) 42. Suite: a collection or set 43. Tempo: speed or rate 44. Theme: subject or style 45. Timbre: the distinguishing quality of a voice 46. Tone: the quality of expression in writing or speaking as well, and the quality of a physical form 47. Unison: agreement or union 48. Upbeat: optimistic 49. Virtuoso: one particularly skilled in an endeavor 50. Waltz: to move in a bold, confident, or lively manner (â€Å"She triumphantly waltzed into the room†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:100 Mostly Small But Expressive InterjectionsDisappointed + PrepositionTypes of Ignorance

No topic, just answer the following questions Assignment - 3

No topic, just answer the following questions - Assignment Example The syndrome is caused by the presence of an extra chromosome. Down syndrome can be diagnosed during pregnancy and after the birth of the baby. During pregnancy screening and diagnostic testing, are appropriate tests that detect whether a baby is likely to have Down syndrome or the likelihood of getting transferring the genetic abnormalities to the child. After birth, physical examination of the baby is enough for the doctor to diagnose the child with Down syndrome. This a birth abnormality in which a baby is born without the skull and the brain. This defect is a neural tube defect. This type of defect occurs during the first month of pregnancy before even the mother realizes she is pregnant. The causes of anencephaly are not well understood. However, there are factors that increase chances of having babies getting affected. Such factors include low intake of folic acid before pregnancy and in the early period of pregnancy. Mothers, who have low iron content due to low folic intake, are at risk of getting children with anencephaly. Anencephaly can be confirmed by diagnosis during and after pregnancy. During pregnancy, prenatal testing/screening testing is done to confirm the defect and other conditions. In some cases, the abnormality is usually not detected during pregnancy and confirmed immediately after birth through physical examination. An egg is usually released from the ovary during every normal cycle of the woman’s menses. At ovulation, the cervical mucus becomes fluid and elastic; this allows sperms to enter rapidly into the uterus into the fallopian tube for fertilization. Fertilization results when a sperm penetrates the egg. Five to eight days after fertilization has taken place, the blastocyst attaches itself to the uterine lining near the fundus in a process referred to as implantation. This process is completed within nine days. After the implantation, the next process involves the development of

Writing a policy about Human Resources Security Assignment

Writing a policy about Human Resources Security - Assignment Example Cloud computing is today becoming business modernization’s fresh standards (Alali & Chia-Lun, 2012). The goal of the policy on external computing services is to secure human resources information. The policy also seeks to provide many enticing opportunities in the technology industry with several technology solutions being offered at very low costs. The policy on external cloud computing services will also make the foundation of pivotal improvements in the human resource information technology effectiveness. Given external cloud computing services are significant for human resource security (CHOI, 2013). The policy on external services is significant to the organization in terms of securing human resources information. It will assist in backing up confidential information from hackers and other unauthorized users. Retrieving information will also be easy as a result of implementing this policy. The objective of this policy is gain from external cloud computing services in terms of flexibility, efficiency, flexibility, and reduction in cost currently (Cross, 2012). As models of businesses change to be at par with the advancement in technology as well as the associated market shifts, organizations strive to build their strategies of cloud computing out of flexible components requiring interoperability among vendors (Cross, 2012). Another objective of the policy on external cloud computing services is to open opportunities by making technology and applications more accessible and minimizes the risk of having a significant data breach. Cloud computing is vital in safeguarding information. Many institutions have contributed to the marketing and development of platforms based on external cloud computing services policy. Some of the organizations already using external cloud computing services include Verizon, Oracle, Apple, VMWare, IBM, Google, Sony, Amazon, NetSuite, and Microsoft. Many other organizations are establishing all forms of

The Tempest and William Shakespeare Essay Example for Free

The Tempest and William Shakespeare Essay In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and  other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that. In the Tempest, written by William Shakespeare in 1611, Prospero the sorcerer was the Duke of Milan until Antonio usurped his power. Prospero is banished to an isolated island with his daughter Miranda. Here he practiced his sorcery and controlled every aspect of Miranda’s life. Prospero used his sorcery to create a magnificent tempest to bring all his enemies to the island, including Antonio, for revenge. Caliban was a native to the island Prospero lives on. Prospero catches Caliban trying to rape Miranda so he makes him his slave. Prospero makes Caliban carry firewood and other hard labor. Prospero frees Ariel from a tree and then makes him his personal servant. Both of these men are Prospero’s slaves but they are much more than just that.

A Corporate Code of Ethics is Not Enough Essay -- Sarbanes-Oxley Act o

After news of the scandal of Enron, one of the hottest items on e-Bay was a 64-page copy of Enron’s corporate code of ethics. One seller/former employee proclaimed it had â€Å"never been opened.† In the forward Kenneth L. Lay, CEO of Enron stated, â€Å"We want to be proud of Enron and to know that it enjoys a reputation for fairness and honesty and that it is respected (Enron 2).† For a company with such an extensive code of ethics and a CEO who seemed to want the company to be respected for that, there are still so many unanswered questions of what exactly went wrong. I believe that simply having a solid and thorough code of ethics alone does not prevent a company from acting unethically when given the right opportunity. Investors and the media once considered Enron to be the company of the future. The company had detailed code of ethics and powerful front men like Kenneth Lay, who is the son of a Baptist minister and whose own son was studying to enter the ministry (Flynt 1). Unfortunately the Enron board waived the company’s own ethic code requirements to allow the company’s Chief Financial Officer to serve as a general partner for the partnership that Enron was using as a conduit for much of its business. They also allowed discrepancies of millions of dollars. It was not until whistleblower Sherron S. Watkins stepped forward that the deceit began to unravel. Enron finally declared bankruptcy on December 2, 2001, leaving employees with out jobs or money. For a company to be successful ethically, it must go beyond the notion of simple legal compliance and adopt a values-based organizational culture. A corporate code of ethics can be a very valuable and integral part of a company’s culture but I believe that it is not strong enough to stand alone. Thought and care must go into constructing the code of ethics and the implementation of it. Companies need to infuse ethics and integrity throughout their corporate culture as well as into their definition of success. To be successfully ethical, companies must go beyond the notion of simple legal compliance and adopt a values-based organizational culture. Creating a Solid Code of Ethics What a Code of Ethics Should Entail The importance of having a code of ethics is to define acceptable behaviors and promote higher standards of practice within a company. The code should provide a benchmark for... ...y’s code but to our own code. We must make the choice of what is right and wrong and if put in a situation that is against our code we must stand up for what is right. A corporate code of ethics is a necessity in today’s society, but the company cannot simply rely on just a code. For the code to be successful, the company must prove to their employees that they have the desire and drive to back the words of their code. Bibliography Enron. Code of Ethics. Jul. 2000. 20 Feb. 2005. . Flynt, Sean. â€Å"Enron Whistleblower Tells Chilling Tale of Corporate Ruin.† Samford University. Ed. Donna Fitch. 19 Feb. 2004. 3 Mar. 2005. . Hawkins, John. â€Å"The Path to Ethical Internalization: Moving the Code from the Wall to Daily Life.† Leadership Lifestyle. May. 2003 Johnson & Johnson. Our Credo. 18 August 2004. 3 Mar. 2005. . Wee, Heesun. â€Å"Corporate Ethics: Right Makes Might.† Business Week Online. Ed. Douglas Harbrecht. 11 Apr. 2002. 3 Mar. 2005. United States of America. One Hundred Seventh Congress. Sarbanes-Oxley Act of 2002. Sec 406. Brooks, Leonard J. Business & Professional Ethics for Directors, Executives, & Accountants. Mason: Thompson South-Western, 2004. p227.

Adolescent Sexuality and Risk Factors Essay

Adolescence is that period between childhood and adulthood, when the adolescent is discovering his or her own identity and dealing with the transition. It is also a time of becoming more aware of sexuality and establishing patterns for future relationships. Those identifying as nonheterosexual i.e. Lesbian, Gay, Bisexual or Transgender (LGBT), face even more challenges than their heterosexual counterparts. One challenge is their health. Russell and Consolacion (2003) conducted a study on the topic of romance and emotional health of adolescents. The authors concluded that youth who had same-sex attractions and who were not in relationships showed increased measures of anxiety and depression. They also had more suicidal ideation than heterosexual youth. The dangers of smoking are well researched and documented. Easton, Jackson, Mowery, Comeau and Sell (2008) in their study concluded that same-sex and bisexual youth are at greater risk for tobacco use. The Center for Disease Control (CDC) notes that increased stress level, mental health and other physical health problems are common among LGBT youth (CDC, 2011). Ray (2006) in a study of homelessness among LGBT youth notes that they face a number of problems in additional to being homeless. They are at increased risk of mental health issues, high risk sexual behaviour to support themselves, substance abuse and victimisation. Education is important and LGBT adolescents face challenges in this area. Many of them are likely to be runaways so their education suffers as they are absent from school for long periods. Himmelstein & Brà ¼ckner (2011) noted that these young people were also at risk for being more severely punished at school and in the justice system. They are also victims of violence and discrimination at school, often being bullied, teased and harassed (â€Å"LGBT bullying† n.d.). Counsellors working with adolescents who are LBGT must be sensitive to the feelings of uncertainty, rejection and fear that these young people are experiencing.